8. Purchasing Power
Again, private consumption is a more realistic measure of consumer demand viability (disposable income available) than government (or public) consumption. Population size should be taken into account when interpreting these results: lower per person spending does not necessarily imply an unattractive market: large population sizes enter into the final $US per person results. In Nigeria’s case, for example, it may never reach the $ per person levels of a small population country like Mauritius, but the size of its middle class market is large enough to absorb investments and sustain strong demand. Consumption as a percentage of GDP helps to place the volume of that available disposable income in perspective..
All values are moving averages for the 5 years leading up to - and including - the reference year.
Sources of raw data: World Bank
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